A new “group buying” trend is emerging on the web, in which consumers effectively band together to get better deals or discounts when purchasing products and services. Most group buying sites tend to offer localized deals and discounts in specific cities. Typical offers include percentage discounts at participating restaurants, coupons for savings off a minimum [...]

As more and more businesses dive head-first into the raging waters of social media, having an official company policy surrounding individual tools and services is becoming increasingly more commonplace. Social networks, if used correctly, can be a powerful tool. But it needs guidelines to cover on-line interaction with customers. Why? Employees will have a clear [...]

When most business leaders think about the advantages of using social media for business, they immediately think of the marketing benefits. However, when a crisis or emergency erupts, the power of social media can be an amazing tool for businesses. YouTube is the most popular video search engine, and no doubt the best and fastest [...]

Hurricane season in the Atlantic Ocean has officially begun. Weather experts say 14 hurricanes could be headed to the Midlands. With over a dozen named storms, state emergency management officials are thinking outside the box in order to get prepared, doing something they have never done before. Using social media, participants will be able to [...]