Lately we have seen human rights group Amnesty International  launched a social media campaign on Facebook, Twitter, MySpace and through bloggers, designed to raise money for a full page ad buy attacking oil company Shell in a UK national newspaper. Now BP Public Relations (@BPGlobalPR) – parody account on Twitter with 134 followers – is seeking [...]

Nestlé, maker of Kit Kat, was using palm oil from companies that where trashing Indonesian rainforests, threatening the livelihoods of local people and pushing orang-utans towards extinction. Greenpeace prepared a frontal assault with prepared assets such as off-brand logos, detrimental videos, and called for their Twitter followers to attack Nestle’s Facebook page. Proof of the [...]

Which brands are generating the most buzz right now on Twitter? TweetedBrands provides a simple answer to the question, by looking at the brands receiving the most mentions over the past 24 hours. Not surprisingly, BP tops the list, with more than 150.106 tweets last week: Make sure to read: Social media and the oil [...]

It took BP some time – Social media and the oil spill disaster – to realize that in a crisis situation, social media is the fastest and most effective way to reach consumers besides television. A Facebook page launched by the joint U.S. and BP spill response team, how has over 12,000 followers. They have [...]