It’s amazing how fast the world of social media moves! Top 30 stats from the video:

Last year, T-Mobile introduced a well-branded viral video featuring a massive cast of dancers performing a spontaneous-yet-choreographed dance routine in London’s busy Liverpool Street station that have scored more than 20 million views and collected more than 17.000 comments. Like many other successful guerrilla/viral campaigns, the “making of” was part of the buzz, to generate [...]

During the Icelandic volcano eruption call centers couldn’t handle that many requests. There were a need for alternative methods so more and more airlines turned to social media as a crisis communication tool. KLM published a video message from CEO & President on Facebook:

Even though Air France and KLM are two brands within the same company, they took radically different approaches to using social media during the unprecedented ash crisis in Europe. While KLM embraced it, Air France ignored it. The results were clearly visible in comments on their respective Facebook walls. KLM’s were generally favourable, with lots [...]