Business Disruption

Cable TV ending like the fax machine – Ripe for digital disruption

TV market is ripe for digital disruption

Cable TV faces extinction

Telephone booths have not only served as superman’s change room but, for years, have been the only source for people to connect with their loves ones. But with more and more people using mobile phones and the internet, payphones are declining in use and popularity. In many countries they have despaired totally.

In the ’80s and ’90s, the fax machine was amazing. But then people started attaching files on documents and the fax machine was not so amazing anymore. And cable TV, it completely transformed society ……. but now there’s something better: Internet TV.

Prime-time will become a forgotten notion

It’s a phenomenon known in the business as cord cutting, and it signals the biggest change in media consumption since the Internet began killing newspapers over a decade ago.

Television is now being dis intermediated by the Web, just as print was. The transition has taken longer; television was starting from a bigger, richer base. But now that the technology is maturing, the shift will speed up.

Cord cutting will probably become the default viewing preference

Cord cutting will probably become the default viewing preference in the not-too-distant future. Thank – or blame – the Millennials. Most of them aren’t cord cutters, they’re cord nevers. They’re used to consuming all of their entertainment online and don’t care about any stations they may have been missing.

The current model of TV programming distribution will be broken

It’s clear that whether streaming TV is just another motivating factor toward cutting the cord, or the motivating factor, there is something at play here. And linear TV better start shifting that line before it’s too late.

Will the current model of TV programming distribution be broken and non-existent within the next decade and a half? Or how long will it take?

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Torben Rick

Experienced senior executive, both at a strategic and operational level, with strong track record in developing, driving and managing business improvement, development and change management. International experience from management positions in Denmark, Germany, Switzerland and United Kingdom

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