Business Improvement

Disruptive technologies that will transform business
Think twice before increasing prices – Don’t risk a social media attack

Lately business pages have been filled with episodes of consumer outrage over price increases: Sony came under fire for raising prices on Houston’s music in the UK Verizon Wireless canceled...

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Challenging traditional ways of thinking

Challenging traditional ways of thinking Tesco’s South Korean network of shops, called Home Plus, have grown to become the country’s second-largest supermarket after E-Mart since launching in 1999, but number...

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Connect employee goals to larger company goals
Connect employee goals to larger company goals

For goals to be meaningful and effective in motivating employees, they must be tied to larger organizational ambitions. Employees who don't understand the roles they play in company success are...

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Video as a storytelling tool
Social networks key to improved customer relations and product development

Akio Morita, co-founder of Sony, once said: We don't ask customers what they want - we tell them what they want. I'll take his word for it, since Mr. Morita...

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embrace criticism on social media
The ability to embrace criticism on social media

Even if your business chooses not to engage in the online conversation, people are talking about your products and services whether you like it or not. Surely it’s far better...

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Internal communication an important part of any change management process
Complaining customers as an opportunity to improve business

Companies love positive feedback - they post it on their website and use it as marketing fodder. But what about when feedback is, well, less than pleasant? What can you...

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Get customer feedback through virtual panels

Interact with customers No matter how you interact with customers, take the feedback as constructive criticism that can help you determine your company’s future. A brand that had the ability...

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