Marketing Strategy

Customer loyalty is disappearing in a hurry
Customer loyalty is disappearing in a hurry

Consumer loyalty, is a thing of the past If business leaders thinks that the global crisis is over and that the future financial performance should be okay, a word of...

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The broadcast era has changed

The broadcast era has changed - social media is forcing transparency There is an old marketing saying: We can't put lipstick on a pig, the consumer will still know it's...

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Forget marketing without the entire customer experience

Marketing needs to be concerned with the entire customer experience Customer service may have always been technically important, but today it is amplified by the power of “word of click“....

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