Social Media

Backlash on Twitter – Then let’s try Facebook

Let’s try Facebook Following an announcement that it was raising prices by 9.2 percent, British Gas inexplicably decided to tackle customer complaints head-on with a Twitter Q&A. The #AskBG question...

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Rising fuel prices lead to social media attacks - British Gas
Rising fuel prices lead to social media attacks – British Gas

British Gas - Twitter hashtag #AskBG Raising fuel costs is an unpopular decision at the best of times, but power company British Gas somehow managed to make things even worse....

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How marketing can go wrong in social media - WTFF
How marketing can go wrong in social media – Another hashtag failure

#WTFF - Another hashtag failure Many companies have tried to promote their products on Twitter … and have ran into a problems. This is a story of how marketing goes...

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Leveraging social media to its great advantage – Social media attack
Leveraging social media to its great advantage – Social media attack

Campaigns against brands using social media channels Most companies are barely prepared to deal with unhappy customers who use social media to air their gripes. Now they must be ready...

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Do you want backlash and negative comments from customers

Backlash and negative comments from customers Do you want backlash and negative comments from customers? Than use a national tragedy to promote your products. Some marketing ideas are so unquestionably...

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A new way to use social media to take on a big corporation

What would you do if an airline lost your luggage? What would you do if an airline lost your luggage? Complain to a manager? Send them an angry email? Take...

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Social media failure from AT&T
Just another corporate social media failure

Social media failure from AT&T Just another corporate social media failure - this time a marketing mess-up from AT&T. There are still companies that need to recognize that a social...

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How not to use hashtags to market products and services

Marketers need to recognize that a social media presence is not a billboard - it's not an empty space that you can buy and slap your message on. When you...

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Social media as a vehicle for protest mobilization

A storm of social media protest Deutsche Telekom plans to limit broadband speed after a monthly data volume limit has triggered a storm of social media protest on Twitter, Facebook,...

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The dog’s twitter failure
The dog’s twitter failure – a lesson in crisis management

Don't fire employees and leave them in charge of the corporate twitter account HMV has fallen in tough times and had to make some of its staff redundant . As...

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Top 8+ social media failures from 2012

Social media mishaps, failures and disasters from 2012 #1 - StubHub If you have access to a brand's Twitter account, make sure you log out before posting an offensive personal...

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Don’t piggy back ride on natural disaster – Social media attack

Think twice before you try to turn a natural disaster into a promotional opportunity. American Apparel American Apparel offered 20% off for those in states affected by Hurricane Sandy, in...

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