Social Media

social media firestorm
Ice cream firestorm

Better think twice before posting an answers on Facebook A century-old ice cream company in a small Montana (US) town came under "fire" after a social media failure. The social...

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social media attack
Top 4+ key elements used in social media attacks

Greenpeace has an impressive track record on social media engagement A new Arctic Ready website has been circulating around the internet highlighting Shell’s Arctic efforts. They have a section for...

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Social media is changing the way customers complain
Social media is changing the way customers complain

The new battleground for customer to air their grievances about companies Is social media the new battleground on which individuals air their grievances about companies? A survey conducted by communications...

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Value creation
Some companies get social media right

There is no doubt there are plenty of companies that don’t get social media right. But as an example of a company/brand that most assuredly “gets it” when it comes...

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Facebook used as online movement against companies. Facebook used as online movement against companies
Engaging employees through Pinterest

Using Pinterest to engage with employees Pinterest continues to gain in popularity, and now it seems that more and more companies are using it to engage with their employees. There are...

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Avoid social media bushfire - Social media attack
Avoid social media bushfire – Social media attack

Brands are being compelled to be more open, honest and transparent The days where companies could determine what messages are conveyed, to whom, where and when ensuring their brand reputation...

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Social media is changing the way customers complain
Don’t tell customers they’re not needed

A little comment can create a firestorm of unhappy customers Like many companies, Nikon has an official presence on Facebook through which they try to engage their customers. Only problem...

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social media attack
Price increase lead to social media attack

Boycott Sony In recent years, Michael Jackson and Amy Winehouse's deaths sparked an immediate and drastic uptick in their record sales. Whitney Houston's passing has had a similar effect on...

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Fake Twitter accounts can be detrimental to companies

Companies need to have a strategy for dealing with fake Twitter accounts The creation of malicious fake Twitter accounts can detrimental to companies - the damage they can do in...

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Better have a social media risk management plan
Just another social media failure

It is time again for an another social media failure - this time from Toyota. What Toyota’s CamryEffect campaign did was pure and total Twitter spam. The Toyota account @CamryEffect...

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bashtag - hashtag campaign backfires
Twitter hashtag campaign backfires by unhappy customers

What happens when the hashtag gets hijacked Many company's have discovered that using hashtags effectively can put Twitter and social media campaigns over the top. But what happens when a hashtag...

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Improving employee performance and job satisfaction
Top 6+ learning’s from social media failure

With the explosion of attention businesses have begun giving social media, many are jumping into the social sphere without understanding how to use it the right way. What can we...

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