Top 10+ social media disasters Many global marketing companies are “sitting on the sidelines” looking for opportunities to “commercialize” social media. But sometimes brands don’t do this the right way....
FedEx delivery person throwing a video monitor There have been countless examples of businesses not understanding the power and speed that social media can turn something from minor irritation into...
There really has been a huge rise in social media videos and it seems that every brand makes a video to highlight the great work they have been doing. Not...
BP parody attack Social media, from the perspective of a business, is great. The ability to communicate directly with an audience and create a more personal relationship with them can...
One mistake is all it takes for social media to turn against your brand For all the praise that brand advertisers have for social media, they must be aware that...
Bank customers hitting back through social media
Social media isn’t as easy as it looks - Chrysler had to realize that. The official Twitter account of Chrysler brand vehicles dropped the F-bomb in an update from an...
More and more companies are embracing social media like never before, taking to Facebook, Twitter and other tools in droves to connect with the customers of tomorrow - but it's...
More and more companies use YouTube to apologize More and more companies use social media and in particular Youtube to apologize to their customers and as a key tool in...
If you joined the rest of the world in cringing at the Domino’s Pizza social media PR disaster a couple of years back – Taco Bell seems to be pointing the...
Respond in the medium that the complaint originated “Does negative social media hurt business?”, "Did social media attack harm BP’s bottom line?" - Is any publicity, good publicity? It depends...
A growing scale internet users are tapping social media sites to seek support for what they see as unfair company practices Social media harnessed the support - and donations -...
