Social Media

Better have a social media risk management plan
Did social media attack harm BP’s bottom line

There is no brand immune to a negative event ......... it happens, that’s life and most companies plan for this to happen by developing action plans and the like. But...

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Change management require that people feel the problem
Bank customers hitting back through social media

Social media is providing dissatisfied customers with a powerful weapon For banking’s high-flyers, the guttersnipes of social media may seem rather insignificant. Yet banks are learning the hard way that...

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Halloween attack – An BP uniform is the Halloween outfit

Halloween attack - An oil-stained BP uniform is the Halloween outfit for 2010 Just when BP thought it had stanched the flow of oil and bad PR than this little...

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Facebook used as online movement against companies. Facebook used as online movement against companies
Uphill battle to bring social media to larger companies

Dilbert’s corporate world - the role of social media Dilbert is known for its satirical office humor about a white-collar, micromanaged office featuring the engineer Dilbert as the title character....

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Transparency in a social media age – Brand transparency

Internet access provides consumers with endless amounts of information at their fingertips - it's all a search and a click away. And since this information has become available, we have...

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Using social media sites to draw customers
Using social media sites to draw customers

Using social media sites to draw customers A new wave of street vendors aren’t content to stand still and hope customers find them. Equipped with mobile kitchens and mobile broadband,...

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social media attack
Social media as an activist tool

Social networking tools such as Facebook, Twitter, Youtube and Flickr have become invaluable mobilization tools for activists. No longer is social networking just for gossiping, hobnobbing or telling your friends...

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BP under heavy social media attack.
Rebrand attack – Culture jamming

BP under heavy social media attack Prompted by the BP rig explosion and the ensuing spill, BP came under heavy social media attack. Greenpeace, initiated a “Rebrand the BP Logo”...

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Organizational culture more important than strategy
Better stick to corporate social media policies

Maybe 140 characters should not be used to comment on sensitive issues Maybe 140 characters should not be used to comment on controversial or sensitive issues, especially those dealing with...

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Redirect traffic as a crisis management tool

BP oil spill - redirect traffic In the wake of the oil spill disaster in the Gulf of Mexico, BP has been getting a lot of negative press, has been...

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Corporate change under pressure
The use of social media when a crisis or emergency erupts

The power of social media when a crisis or emergency erupts When most business leaders think about the advantages of using social media for business, they immediately think of the...

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The plugin attack against BP

Black oil Firefox plugin In the wake of the oil spill disaster in the Gulf of Mexico, BP have been under heavy social media attack. And now the Black Oil...

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