Business improvement - Change Management - Organizational Culture - Strategy

YouTube as a key tool in crisis management
YouTube as a key tool in crisis management

More and more companies use YouTube to apologize More and more companies use social media and in particular Youtube to apologize to their customers and as a key tool in crisis management. The interesting thing...

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All publicity good publicity – does social media form a part of that adage

If you joined the rest of the world in cringing at the Domino’s Pizza social media PR disaster a couple of years back – Taco Bell seems to be pointing the way for large corporations in...

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Real change management happens at the bottom
Respond in the same social media that the complaint originated

Respond in the medium that the complaint originated “Does negative social media hurt business?”, "Did social media attack harm BP’s bottom line?" - Is any publicity, good publicity?  It depends on how the company responds...

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social media impact on business
Social media sites used to channel anger and frustration

A growing scale internet users are tapping social media sites to seek support for what they see as unfair company practices Social media harnessed the support - and donations - of millions after the devastating...

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Better have a social media risk management plan
Did social media attack harm BP’s bottom line

There is no brand immune to a negative event ......... it happens, that’s life and most companies plan for this to happen by developing action plans and the like. But in terms of bad online...

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Change management require that people feel the problem
Bank customers hitting back through social media

Social media is providing dissatisfied customers with a powerful weapon For banking’s high-flyers, the guttersnipes of social media may seem rather insignificant. Yet banks are learning the hard way that social media is providing dissatisfied...

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Change management need a sense of urgency
Change management need a sense of urgency

Creating a sense of urgency alerts the organization that change must occur - The first step of the change management process is to establish a sense of urgency Rapidly changing technologies and competition in the...

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Use social media to surprise customers
Use social media to surprise customers

Use social media to spread a little happiness amongst customers During the unprecedented ash crisis in Europe KLM used social media quit actively to inform about an ongoing situation. They used Facebook, Twitter and YouTube...

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Megaphone - Impact of social media on consumer behavior
How to use social media for change management

Strong organizational cultures help companies operate efficiently and effectively because individual behaviors and interactions are aligned with organizational values. On the other hand, in firms with weak cultures and little alignment between organizational values and...

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Halloween attack – An BP uniform is the Halloween outfit

Halloween attack - An oil-stained BP uniform is the Halloween outfit for 2010 Just when BP thought it had stanched the flow of oil and bad PR than this little item washed up like a...

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Social media changes customer service landscape

Social media changes customer service landscape Social media has forced openness and transparency in businesses that was not possible before. The power has shifted to the customer who can, if dissatisfied with the business, impact...

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Facebook used as online movement against companies. Facebook used as online movement against companies
Uphill battle to bring social media to larger companies

Dilbert’s corporate world - the role of social media Dilbert is known for its satirical office humor about a white-collar, micromanaged office featuring the engineer Dilbert as the title character. He portrays corporate culture as...

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