Blog

social media attack
Social media as an activist tool

Social networking tools such as Facebook, Twitter, Youtube and Flickr have become invaluable mobilization tools for activists. No longer is social networking just for gossiping, hobnobbing or telling your friends what you had for breakfast....

Read article
BP under heavy social media attack.
Rebrand attack – Culture jamming

BP under heavy social media attack Prompted by the BP rig explosion and the ensuing spill, BP came under heavy social media attack. Greenpeace, initiated a “Rebrand the BP Logo” contest. Greenpeace asked its supporters...

Read article
Organizational culture more important than strategy
Better stick to corporate social media policies

Maybe 140 characters should not be used to comment on sensitive issues Maybe 140 characters should not be used to comment on controversial or sensitive issues, especially those dealing with the Middle East. CNN’s senior...

Read article
Redirect traffic as a crisis management tool

BP oil spill - redirect traffic In the wake of the oil spill disaster in the Gulf of Mexico, BP has been getting a lot of negative press, has been the butt of many YouTube...

Read article
Corporate change under pressure
The use of social media when a crisis or emergency erupts

The power of social media when a crisis or emergency erupts When most business leaders think about the advantages of using social media for business, they immediately think of the marketing benefits. However, when a...

Read article
OOPS Sign
The plugin attack against BP

Black oil Firefox plugin In the wake of the oil spill disaster in the Gulf of Mexico, BP have been under heavy social media attack. And now the Black Oil Firefox plugin that aims to...

Read article
How to use social media during a crisis
How not to handle a social crisis

Nestle Food giant Nestle, already under pressure from environmentalists, became the subject of a Facebook- and Twitter-based "twitstorm" when the operators of the corporation's Facebook page took a hostile approach to critics. Environmental activist group...

Read article
Flash mob protest against BP - Facebook used to arrange flash mob
Facebook used to arrange flash mob

Flash mob protest against BP Through a Facebook page a flash mob was arranged at the BP station on Houston and Lafayette in New York City. The Facebook page outlined all the details for the...

Read article
Facebook used as online movement against companies. Facebook used as online movement against companies
Facebook used as online movement against companies

If you mess up, your family might forgive you but the web world will not - they will hold you accountable. While some companies are looking to social media as a way to clean up...

Read article
Twitter used for social media attack
Twitter used for social media attack

A fake BP Twitter account used for social media attack Well in the wake of the oil spill disaster in the Gulf of Mexico, now it’s BP’s turn. I’d like you to meet @BPGlobalPR (BP...

Read article
Fail to understand the power of social media

Intel was attacked by activists Intel was attacked by activists opposed to minerals mining in the Congo inundated Intel's Facebook page. They wanted Intel to pledge its support for a congressional bill that would restrict...

Read article
Raise money through social media to fund attack
Raise money through social media to fund attack

Human rights charity seeking to raise money through social media for campaign targeting Shell Human rights group Amnesty International  launched a social media campaign on Facebook, Twitter, MySpace and through bloggers, designed to raise money...

Read article