Business improvement - Change Management - Organizational Culture - Strategy

Get customer feedback through virtual panels

Interact with customers No matter how you interact with customers, take the feedback as constructive criticism that can help you determine your company’s future. A brand that had the ability to embrace criticism as well...

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Yet another social media failure
Act quickly to avoid a corporate image nightmare

Air Canada acted quickly to repair a wheelchair A bad experience shared on the Internet can travel at a velocity that can reach millions of people over night. As people begin to identify with or...

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HMV disruptive change - Adapting too late to the change
Companies in crisis need to build trust with the public

Think with a little less head and a little more heart It's a fundamental rule of crisis management: Think with a little less head and a little more heart. That's a concept BP's CEO Tony...

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sharing economy
Transparency in a social media age – Brand transparency

Internet access provides consumers with endless amounts of information at their fingertips - it's all a search and a click away. And since this information has become available, we have become much smarter consumers. We...

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Using social media sites to draw customers
Using social media sites to draw customers

Using social media sites to draw customers A new wave of street vendors aren’t content to stand still and hope customers find them. Equipped with mobile kitchens and mobile broadband, they roam the urban landscape,...

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social media attack
Social media as an activist tool

Social networking tools such as Facebook, Twitter, Youtube and Flickr have become invaluable mobilization tools for activists. No longer is social networking just for gossiping, hobnobbing or telling your friends what you had for breakfast....

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BP under heavy social media attack.
Rebrand attack – Culture jamming

BP under heavy social media attack Prompted by the BP rig explosion and the ensuing spill, BP came under heavy social media attack. Greenpeace, initiated a “Rebrand the BP Logo” contest. Greenpeace asked its supporters...

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Organizational culture more important than strategy
Better stick to corporate social media policies

Maybe 140 characters should not be used to comment on sensitive issues Maybe 140 characters should not be used to comment on controversial or sensitive issues, especially those dealing with the Middle East. CNN’s senior...

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Redirect traffic as a crisis management tool

BP oil spill - redirect traffic In the wake of the oil spill disaster in the Gulf of Mexico, BP has been getting a lot of negative press, has been the butt of many YouTube...

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Corporate change under pressure
The use of social media when a crisis or emergency erupts

The power of social media when a crisis or emergency erupts When most business leaders think about the advantages of using social media for business, they immediately think of the marketing benefits. However, when a...

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OOPS Sign
The plugin attack against BP

Black oil Firefox plugin In the wake of the oil spill disaster in the Gulf of Mexico, BP have been under heavy social media attack. And now the Black Oil Firefox plugin that aims to...

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How to use social media during a crisis
How not to handle a social crisis

Nestle Food giant Nestle, already under pressure from environmentalists, became the subject of a Facebook- and Twitter-based "twitstorm" when the operators of the corporation's Facebook page took a hostile approach to critics. Environmental activist group...

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