Flash mob protest against BP Through a Facebook page a flash mob was arranged at the BP station on Houston and Lafayette in New York City. The Facebook page outlined all the details for the...
If you mess up, your family might forgive you but the web world will not - they will hold you accountable. While some companies are looking to social media as a way to clean up...
A fake BP Twitter account used for social media attack Well in the wake of the oil spill disaster in the Gulf of Mexico, now it’s BP’s turn. I’d like you to meet @BPGlobalPR (BP...
Intel was attacked by activists Intel was attacked by activists opposed to minerals mining in the Congo inundated Intel's Facebook page. They wanted Intel to pledge its support for a congressional bill that would restrict...
Human rights charity seeking to raise money through social media for campaign targeting Shell Human rights group Amnesty International launched a social media campaign on Facebook, Twitter, MySpace and through bloggers, designed to raise money...
A frontal assault against Nestlé Nestlé, maker of Kit Kat, was using palm oil from companies that where trashing Indonesian rainforests, threatening the livelihoods of local people and pushing orang-utans towards extinction. Greenpeace prepared a...
There is no brand immune to a negative event There is no brand immune to a negative event ... it happens, that's life and most companies plan for this to happen by developing action plans...
Icelandic volcano eruption During the Icelandic volcano eruption call centers couldn’t handle that many requests. There were a need for alternative methods so more and more airlines turned to social media as a crisis communication...
Different approaches to using social media during the unprecedented ash crisis Even though Air France and KLM are two brands within the same company, they took radically different approaches to using social media during the...
A bad experience shared on the Internet can travel Perhaps the most important component for business leaders to understand in a social world is "experience". A bad experience shared on the Internet can travel at a...
NEVER USE Vordingborg Kitchen If you search for "Vordingborg Køkken", then you will find as #2 with the heading "NEVER USE Vordingborg Kitchen" a side that is - let just say - "critical" to Vordingborg...
Can bloggers force companies to their knees Dissatisfied customers can send businesses to their knees on the internet with hate pages that reaches the top of search results on Google. A simple blog is everything...
