A frontal assault against Nestlé Nestlé, maker of Kit Kat, was using palm oil from companies that where trashing Indonesian rainforests, threatening the livelihoods of local people and pushing orang-utans towards extinction. Greenpeace prepared a...
There is no brand immune to a negative event There is no brand immune to a negative event ... it happens, that's life and most companies plan for this to happen by developing action plans...
Icelandic volcano eruption During the Icelandic volcano eruption call centers couldn’t handle that many requests. There were a need for alternative methods so more and more airlines turned to social media as a crisis communication...
Different approaches to using social media during the unprecedented ash crisis Even though Air France and KLM are two brands within the same company, they took radically different approaches to using social media during the...
A bad experience shared on the Internet can travel Perhaps the most important component for business leaders to understand in a social world is "experience". A bad experience shared on the Internet can travel at a...
NEVER USE Vordingborg Kitchen If you search for "Vordingborg Køkken", then you will find as #2 with the heading "NEVER USE Vordingborg Kitchen" a side that is - let just say - "critical" to Vordingborg...
Can bloggers force companies to their knees Dissatisfied customers can send businesses to their knees on the internet with hate pages that reaches the top of search results on Google. A simple blog is everything...
Obscene Twitter update Business beware, be very sure who is tweeting on behalf of your organisation otherwise there is a risk that your facing the same problem as Vodafone UK did. The Vodafone Twitter account...
Social media has given consumers a whole new voice so companies better not give consumers anything bad to talk about. Taco Bell What happens when your brand gets its 15 minutes of fame on YouTube,...
