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Everybody, somebody, anybody, and nobody Does this little story sound familiar? "This is a story of four people named Everybody, Somebody, Anybody, and Nobody. There was an important job to be don[...]

Social media isn’t as easy as it looks - Chrysler had to realize that. The official Twitter account of Chrysler brand vehicles dropped the F-bomb in an update from an employee at the automaker’[...]

More and more companies are embracing social media like never before, taking to Facebook, Twitter and other tools in droves to connect with the customers of tomorrow - but it's not always so easy. [...]

More and more companies use social media and in particular Youtube to apologize to their customers and as a key tool in crisis management. During the Toyota recall disaster in 2009/10 commercial di[...]

If you joined the rest of the world in cringing at the Domino’s Pizza social media PR disaster a couple of years back – Taco Bell seems to be pointing the way for large corporations in dealing wi[...]

“Does negative social media hurt business?”, "Did social media attack harm BP’s bottom line?" - Is any publicity, good publicity? It depends on how the company responds on whether or not it hu[...]

Social media harnessed the support - and donations - of millions after the devastating Haiti earthquake. A viral communication wave that swept Facebook and Twitter generated awareness and prompted [...]

There is no brand immune to a negative event ......... it happens, that’s life and most companies plan for this to happen by developing action plans and the like. [caption id="attachment_26023" a[...]