Managing change in today's organizations is not getting any easier. However, doing it well is the new imperative. For companies to survive and strive in today's competitive environment, they will n[...]
Read moreJust when BP thought it had stanched the flow of oil and bad PR than this little item washed up like a tar ball on the shores of American commercialism: introducing the 2010 BP oil spill Halloween out[...]
Read moreSocial media has forced openness and transparency in businesses that was not possible before. The power has shifted to the customer who can, if dissatisfied with the business, impact the business and [...]
Read moreDilbert is known for its satirical office humor about a white-collar, micromanaged office featuring the engineer Dilbert as the title character. He portrays corporate culture as a Kafkaesque world [...]
Read moreThe best way of growing and embedding social media is to fit it in to your existing processes and customer touchpoints. Rather than social media begin something that is separate to the other ways you [...]
Read moreNo matter how you interact with customers, take the feedback as constructive criticism that can help you determine your company’s future. A brand that had the ability to embrace criticism as well[...]
Read moreA bad experience shared on the Internet can travel at a velocity that can reach millions of people over night. As people begin to identify with or share their own experiences – the impact on a compa[...]
Read moreIt's a fundamental rule of crisis management: Think with a little less head and a little more heart. That's a concept BP's CEO Tony Hayward should have embraced. Instead, since the oil spill began in [...]
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