In the wake of the oil spill disaster in the Gulf of Mexico, BP has been getting a lot of negative press, has been the butt of many YouTube parodies and has been generally lambasted on Twitter, Facebo[...]
Read moreDealing with a crisis has totally changed because of social media but apparently BP didn't understand this point, as it did not have a strategic plan on how to defend its response to the oil spill on [...]
Read moreLately we have seen big brand being attacked on social media: Intel was attacked by activists opposed to minerals mining in the Congo inundated Intel’s Facebook page Nestlé, maker of Kit Kat,[...]
Read moreWhen most business leaders think about the advantages of using social media for business, they immediately think of the marketing benefits. However, when a crisis or emergency erupts, the power of soc[...]
Read moreLately we have seen human rights group Amnesty International launched a social media campaign on Facebook, Twitter, MySpace and through bloggers, designed to raise money for a full page ad buy attac[...]
Read moreIn the wake of the oil spill disaster in the Gulf of Mexico, BP have been under heavy social media attack: boycot movement on Facebook now hovering around 400 thousand fans, BP Public Relations (@BPGl[...]
Read moreNestle [caption id="attachment_26371" align="aligncenter" width="365"] How not to handle a social crisis[/caption] Food giant Nestle, already under pressure from environmentalists, becam[...]
Read moreThrough the Facebook page a flash mob was arranged at the BP station on Houston and Lafayette in New York City. [caption id="attachment_25924" align="aligncenter" width="422"] Facebook used to arra[...]
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