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If you mess up, your family might forgive you but the web world will not - they will hold you accountable. While some companies are looking to social media as a way to clean up and promote their image[...]

Well in the wake of the oil spill disaster in the Gulf of Mexico, now it’s BP’s turn. I’d like you to meet @BPGlobalPR (BP Public Relations) on Twitter. Although I have to say, it’s pretty cle[...]

Intel was attacked by activists opposed to minerals mining in the Congo inundated Intel's Facebook page. [caption id="attachment_25816" align="aligncenter" width="578"] Fail to understand the power[...]

Human rights group Amnesty International launched a social media campaign on Facebook, Twitter, MySpace and through bloggers, designed to raise money for a full page ad buy attacking oil company She[...]

Nestlé, maker of Kit Kat, was using palm oil from companies that where trashing Indonesian rainforests, threatening the livelihoods of local people and pushing orang-utans towards extinction. Gree[...]

There is no brand immune to a negative event ... it happens, that's life and most companies plan for this to happen by developing action plans and the like. However, it is possible to think BP forgot[...]

It took BP some time - Social media and the oil spill disaster - to realize that in a crisis situation, social media is the fastest and most effective way to reach consumers besides television. [ca[...]

BP actually seems to be using its website and traditional means of communication quite well, given the circumstances of the oil spill in the Gulf of Mexico. But in social media they are the proverbial[...]