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During the Icelandic volcano eruption call centers couldn’t handle that many requests. There were a need for alternative methods so more and more airlines turned to social media as a crisis communic[...]

Even though Air France and KLM are two brands within the same company, they took radically different approaches to using social media during the unprecedented ash crisis in Europe. While KLM embrac[...]

We now operate in a world where hundreds of millions of people are seamlessly connected through devices and the Internet - sharing billions of pieces of content, information and experiences on a daily[...]

If you search for "Vordingborg Køkken", then you will find as #2 with the heading "NEVER USE Vordingborg Kitchen" a side that is - let just say - "critical" to Vordingborg kitchens. [caption id=[...]

Dissatisfied customers can send businesses to their knees on the internet with hate pages that reaches the top of search results on Google. A simple blog is everything it takes. Fashion Ministry ("[...]

Business beware, be very sure who is tweeting on behalf of your organisation otherwise there is a risk that your facing the same problem as Vodafone UK did. The Vodafone Twitter account Tweeted thi[...]

Social media has given consumers a whole new voice so companies better not give consumers anything bad to talk about. Taco Bell What happens when your brand gets its 15 minutes of fame on YouTube, b[...]

A single tweet, YouTube video, or Facebook post could turn as many as 30 people against a company, a survey of UK consumers published by Convergys has found. One in three people (30%) affected by bad [...]