Gucci has built an amazing following on Facebook, with over 666.000 fans on their official Page. By continually updating the page, and introducing new content such as photos and videos the brand is keeping its consumers engaged. Each update receives over 700 interactions in the form of “likes” and “comments.”

By opening Gucci to everyone, and not selectively deciding who gets to join, or inviting only specific people, Gucci has built a community. Even though many of the Gucci fans may not be able to afford actual products, the Facebook fan page builds “lust for the product.” This idea of “one day I’ll be able to afford that,” is part of the luxury appeal.

Not only does the Facebook Fan Page build consumers’ desire for Gucci products, but also enables the community to offer free feedback, publish images, and share Gucci content.

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Gucci has built an amazing following on Facebook — http://www.torbenrick.eu/t/r/mhx

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