Crisis Management
Nestle [caption id="attachment_26371" align="aligncenter" width="365"] How not to handle a social crisis[/caption] Food giant Nestle, already under pressure from environmentalists, becam[...]
Read moreThrough the Facebook page a flash mob was arranged at the BP station on Houston and Lafayette in New York City. [caption id="attachment_25924" align="aligncenter" width="422"] Facebook used to arra[...]
Read moreIf you mess up, your family might forgive you but the web world will not - they will hold you accountable. While some companies are looking to social media as a way to clean up and promote their image[...]
Read moreWell in the wake of the oil spill disaster in the Gulf of Mexico, now it’s BP’s turn. I’d like you to meet @BPGlobalPR (BP Public Relations) on Twitter. Although I have to say, it’s pretty cle[...]
Read more