Crisis Management

There is no brand immune to a negative event ......... it happens, that’s life and most companies plan for this to happen by developing action plans and the like. [caption id="attachment_26023" a[...]

Lately we have seen big brands being attacked on social media: Intel, Nestlé, United, BP, Shell, BNP and many more. Now even bank customers are hitting back through social media. For banking’s h[...]

Social networking is probably the most significant business development of 2010. During the year, social networking morphed from a personal communications tool for young people into a new vehicle t[...]

Just when BP thought it had stanched the flow of oil and bad PR than this little item washed up like a tar ball on the shores of American commercialism: introducing the 2010 BP oil spill Halloween out[...]