Consumers are changing - but many companies have not realized that. The consumer decision making process has permanently shifted – widespread access to the internet has made it easy and...
The currency of social communications is being threatened by the rise of dodgy reviews The Beatles once sang, "All you need is love" and thanks to the rise of social...
The new commodity is trust – but a commodity that can't be bought or sold. Trust as an integrated part of business strategy - "The Trusted Company".
The advent of social media has opened a new avenue of marketing for corporations. The traditional "word-of-mouth" publicity has been replaced by the "word-of-web", as consumers are increasingly referring to...
The buying decision journey has changed By combining Web 2.0 interactivity with social media, social networks, mobile devices, local search and review sites consumers have finally taken control of the...
Social media has played an important role both in the recent wave of mobilisations in the Arab world and in protests across Western countries, such as the Occupy movement across...
A storm of social media protest Deutsche Telekom plans to limit broadband speed after a monthly data volume limit has triggered a storm of social media protest on Twitter, Facebook,...
In less than two decades the accelerated digitizing of our society has changed the way in which millions of people interact among themselves, the way in which they search for information...
Brands are expected to address issues as they arise online Social media is a powerful tool for businesses. It helps them connect, engage, and establish trust with current and prospective...
Marketing needs to be concerned with the entire customer experience Customer service may have always been technically important, but today it is amplified by the power of “word of click“....
Social media is transforming customer service With the explosion of social media prompting a dramatic change in how people interact with each other and brands, customers are turning to social...
In today’s highly technological world where information is at consumers fingertips via the internet, online reputation is a very important factor that can and will help a business grow or...
