Customer Relationship

Use social media to surprise customers
Use social media to surprise customers

Use social media to spread a little happiness amongst customers During the unprecedented ash crisis in Europe KLM used social media quit actively to inform about an ongoing situation. They...

Read article
Social media changes customer service landscape

Social media changes customer service landscape Social media has forced openness and transparency in businesses that was not possible before. The power has shifted to the customer who can, if...

Read article
Get customer feedback through virtual panels

Interact with customers No matter how you interact with customers, take the feedback as constructive criticism that can help you determine your company’s future. A brand that had the ability...

Read article
Act quickly to avoid a corporate image nightmare

Air Canada acted quickly to repair a wheelchair A bad experience shared on the Internet can travel at a velocity that can reach millions of people over night. As people...

Read article
Using social media sites to draw customers
Using social media sites to draw customers

Using social media sites to draw customers A new wave of street vendors aren’t content to stand still and hope customers find them. Equipped with mobile kitchens and mobile broadband,...

Read article
Corporate change under pressure
The use of social media when a crisis or emergency erupts

The power of social media when a crisis or emergency erupts When most business leaders think about the advantages of using social media for business, they immediately think of the...

Read article
How to use social media during a crisis
How not to handle a social crisis

Nestle Food giant Nestle, already under pressure from environmentalists, became the subject of a Facebook- and Twitter-based "twitstorm" when the operators of the corporation's Facebook page took a hostile approach...

Read article
Social media as a crisis communication
Social media as a crisis communication

Icelandic volcano eruption During the Icelandic volcano eruption call centers couldn’t handle that many requests. There were a need for alternative methods so more and more airlines turned to social...

Read article
How to use social media during a crisis
How to use social media during a crisis

Different approaches to using social media during the unprecedented ash crisis Even though Air France and KLM are two brands within the same company, they took radically different approaches to...

Read article
Can bloggers force companies to their knees

Can bloggers force companies to their knees Dissatisfied customers can send businesses to their knees on the internet with hate pages that reaches the top of search results on Google....

Read article
Send this to a friend