Customer Service

Com­panies these days must under­stand that every­body has a voice. So the best way to avoid a pub­lic rela­tions night­mare is to give great cus­tomer ser­vice right out of the gate. “It’[...]

Before the Web 2.0 took off the danish pharmaceutical company Lundbeck via the foundation Lundbeck Institute developed two online communitiesfor their end customers, which are patients, relatives and [...]

When most business leaders think about the advantages of using social media for business, they immediately think of the marketing benefits. However, when a crisis or emergency erupts, the power of soc[...]

It took BP some time - Social media and the oil spill disaster - to realize that in a crisis situation, social media is the fastest and most effective way to reach consumers besides television. [ca[...]