Backlash and negative comments from customers Do you want backlash and negative comments from customers? Than use a national tragedy to promote your products. Some marketing ideas are so unquestionably...
What would you do if an airline lost your luggage? What would you do if an airline lost your luggage? Complain to a manager? Send them an angry email? Take...
Social media has played an important role both in the recent wave of mobilisations in the Arab world and in protests across Western countries, such as the Occupy movement across...
A storm of social media protest Deutsche Telekom plans to limit broadband speed after a monthly data volume limit has triggered a storm of social media protest on Twitter, Facebook,...
Think twice before you try to turn a natural disaster into a promotional opportunity. American Apparel American Apparel offered 20% off for those in states affected by Hurricane Sandy, in...
Better think twice before posting an answers on Facebook A century-old ice cream company in a small Montana (US) town came under "fire" after a social media failure. The social...
Greenpeace has an impressive track record on social media engagement A new Arctic Ready website has been circulating around the internet highlighting Shell’s Arctic efforts. They have a section for...
Customer revolt against Twinings As social media grows more and more users are learning how it can be used to group together over a single cause and use "pester power"...
Brands are being compelled to be more open, honest and transparent The days where companies could determine what messages are conveyed, to whom, where and when ensuring their brand reputation...
Lately business pages have been filled with episodes of consumer outrage over price increases: Sony came under fire for raising prices on Houston’s music in the UK Verizon Wireless canceled...
Boycott Sony In recent years, Michael Jackson and Amy Winehouse's deaths sparked an immediate and drastic uptick in their record sales. Whitney Houston's passing has had a similar effect on...
Companies need to have a strategy for dealing with fake Twitter accounts The creation of malicious fake Twitter accounts can detrimental to companies - the damage they can do in...
