What happens when the hashtag gets hijacked Many company's have discovered that using hashtags effectively can put Twitter and social media campaigns over the top. But what happens when a hashtag...
Social media have created a participation culture. We no longer merely watch and consume culture. We create, share and interact with it. Social media has forced openness and transparency in...
Top 10+ social media disasters Many global marketing companies are “sitting on the sidelines” looking for opportunities to “commercialize” social media. But sometimes brands don’t do this the right way....
FedEx delivery person throwing a video monitor There have been countless examples of businesses not understanding the power and speed that social media can turn something from minor irritation into...
How do you explain your company's misstep to the public So you messed up. Big. How do you explain your company's misstep to the public? Back in july 2011, Netflix...
BP parody attack Social media, from the perspective of a business, is great. The ability to communicate directly with an audience and create a more personal relationship with them can...
Even if your business chooses not to engage in the online conversation, people are talking about your products and services whether you like it or not. Surely it’s far better...
One mistake is all it takes for social media to turn against your brand For all the praise that brand advertisers have for social media, they must be aware that...
If you joined the rest of the world in cringing at the Domino’s Pizza social media PR disaster a couple of years back – Taco Bell seems to be pointing the...
Respond in the medium that the complaint originated “Does negative social media hurt business?”, "Did social media attack harm BP’s bottom line?" - Is any publicity, good publicity? It depends...
A growing scale internet users are tapping social media sites to seek support for what they see as unfair company practices Social media harnessed the support - and donations -...
There is no brand immune to a negative event ......... it happens, that’s life and most companies plan for this to happen by developing action plans and the like. But...
