Social Media Strategy

Corporate change under pressure
The use of social media when a crisis or emergency erupts

The power of social media when a crisis or emergency erupts When most business leaders think about the advantages of using social media for business, they immediately think of the...

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How to use social media during a crisis
How not to handle a social crisis

Nestle Food giant Nestle, already under pressure from environmentalists, became the subject of a Facebook- and Twitter-based "twitstorm" when the operators of the corporation's Facebook page took a hostile approach...

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Better have a social media risk management plan
Better have a social media risk management plan

There is no brand immune to a negative event There is no brand immune to a negative event ... it happens, that's life and most companies plan for this to...

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Social media as a crisis communication
Social media as a crisis communication

Icelandic volcano eruption During the Icelandic volcano eruption call centers couldn’t handle that many requests. There were a need for alternative methods so more and more airlines turned to social...

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How to use social media during a crisis
How to use social media during a crisis

Different approaches to using social media during the unprecedented ash crisis Even though Air France and KLM are two brands within the same company, they took radically different approaches to...

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When social media is used against companies
When social media is used against companies

A bad experience shared on the Internet can travel Perhaps the most important component for business leaders to understand in a social world is "experience". A bad experience shared on the...

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