A single tweet, YouTube video, or Facebook post could turn as many as 30 people against a company, a survey of UK consumers published by Convergys has found. One in three people (30%) affected by bad service now shares their experiences “virally” via the Internet, the survey results have shown. As they do so, they [...]

BAUR Versand how is engaged in catalogue and internet retail business in Germany, distributed a press release Wednesday morning, 25 November, to various online portals, that they wanted to give every follower on Twitter 20 euros some time during the day. The corresponding voucher code could only be redeemed on the same day. The number [...]

Starbucks, the coffee chain, is now the most popular brand on Facebook, with more than 5,1 million fans, per InsideFacebook.com, an independent blog that tracks the social networking site’s developments. As you can see below, Starbucks saw some significant spikes on 31 October and 7 November, probably due to marketing activities Starbucks does not fall [...]

Spellbinders - a five year-old manufacturer of tools for the paper crafting enthusiast - is a great example how to inspire the customer and that way create a demand for their products. They are very active in social media. They maintain a blog with ideas on how to use their products, a Facebook page, a [...]