Sheraton Hotels & Resorts has launched “Sheraton-better-when-shared“. The new site is the first hotel industry website to feature Facebook Connect. The new site enables Facebook members to interact through the site over travel experiences by sharing stories, tips and photos about their best travel finds, destination favourites and passion for travel. Users can visit the [...]

A big question out there these days is: What is the ROI of Social Media? Or the ever popular how do I measure the ROI of social media? The below video from Socialnomics is a showcases of several Social Media ROI examples along with other effective Social Media Strategies. Some highlights from the video: Lenovo [...]

As part of the design process, the Audi design team leveraged social media as an interactive forum through which to solicit consumer insights. Using the Audi Facebook page - with its nearly 400,000 fans - as a central hub, the team was able to engage Audi fans - and regular Facebook users alike - in [...]

As social networking grows increasingly pervasive, more employers are utilizing these sites to screen potential employees. 45 percent of employers reported in a recent CareerBuilder survey that they use social networking sites to research job candidates, a big jump from 22 percent in 2008. But the reverse can also be done. Why not keep an [...]