When customers have a problem with the companies they give their business to, they have that problem now. The problem is, the traditional technical support structure that’s arisen isn’t particularly good at getting things done now. It’s very good at making you wait listening to irritating hold music designed to relax you but which, in [...]

Everyone wants to jump on the social media bandwagon these days. How to make the most of social media? Speak to your customers’ core interests. Don’t rely on marketing gimmicks Put your audience in the driver’s seat. Find ways to get your customers involved in decision-making Use media to deliver value and services. Social media [...]

Social media is revolutionizing the way businesses large and small communicate both internally and externally and how they market their services and build their brands. While many businesses are trying to work out how to make money from Twitter and other social networks, computer maker Dell shows what they have done to validate Twitter as [...]

Printed business cards are being used less and less. And more and more of them are almost thrown away instantly once given out. People digitize most of that nowadays. But what about a digital business card? You can email it or link to it from your printed card, which will maximize the lifespan of your [...]