Strategic Marketing

The traditional marketing model has been flipped on its head

Consumers have all the control now The traditional marketing model has been flipped on its head, and buyers have all the control now. They took control when information became ubiquitous...

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The marketing mix - rewrite the Ps of marketing
Rewrite the Ps of marketing – The five Ps of marketing

The 4 Ps - Product, Price, Place and Promotion - of Marketing – time for a rewrite Product, placement, price and promotion – these are the four Ps of marketing. The...

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The buying decision journey has changed
The buying decision journey has changed

The buying decision journey has changed By combining Web 2.0 interactivity with social media, social networks, mobile devices, local search and review sites consumers have finally taken control of the...

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disruptive change - shopping cart
The consumer decision making process has shifted

Consumer behavior has shifted The high degree of customer loyalty which was normal in the “good old days” is now just a pleasant memory of times gone by. Now customer...

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The broadcast era has changed

The broadcast era has changed - social media is forcing transparency There is an old marketing saying: We can't put lipstick on a pig, the consumer will still know it's...

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Forget marketing without the entire customer experience

Marketing needs to be concerned with the entire customer experience Customer service may have always been technically important, but today it is amplified by the power of “word of click“....

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A lax approach to communication can bring companies in trouble

Disruptive change is not the only element that can bring companies in trouble. It seems that lack of communication can play an equally important role. Let's have a look at three...

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5 inspirational social media campaign videos

There really has been a huge rise in social media videos and it seems that every brand makes a video to highlight the great work they have been doing. Not...

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