Many studies have affirmed the connection between employee engagement and performance, but the Towers Watson Global Workforce Study makes the…
Consumers are changing - but many companies have not realized that. The consumer decision making process has permanently shifted –…
Many organizations are in the process of changing their business models Year after year, the list of companies that no…
Businesses are struggling right now, but many are simply throwing their hands up. Take the time to analyze what is…
Corporate Twitter failure and disasters With increasing numbers of people registering and managing their profiles in social networking websites, Twitter…
The customer driven organisation The focus of any organization, no matter how big or small, must be the customer. Unfortunately…
The currency of social communications is being threatened by the rise of dodgy reviews The Beatles once sang, "All you…
Justine Sacco's nightmare before christmas Don't joke about something on Twitter, that should never been joked about. This can quickly…
Word-of-mouth recommendations - Over-the-fence was king Up until five years ago, over-the-fence word-of-mouth (WOM) was king, and any business with…
Word-of-mouth recommendations are still the king of all kings Marketers have known for years that word-of-mouth marketing (WOMM) is the…
It's time to bury the traditional marketing model: Marketing is dead. We have got a much higher calling now. Your…
It’s not enough anymore to just create the strategy The competitive environment is shifting again. It’s not enough anymore to…