Consumers have all the control now The traditional marketing model has been flipped on its head, and buyers have all…
The new commodity is trust – but a commodity that can't be bought or sold. Trust as an integrated part…
The advent of social media has opened a new avenue of marketing for corporations. The traditional "word-of-mouth" publicity has been…
The sharing economy will disrupt many industries Social technologies radically disrupted communications, marketing and customer care. With these same technologies,…
JPM social media fail on Twitter - #AskJPM America’s biggest bank - J.P Morgan Chase & Co - had to cancel…
The 4 Ps - Product, Price, Place and Promotion - of Marketing – time for a rewrite Product, placement, price…
Disrupt your own business before someone else does Companies must adapt to disruption, or they will themselves be disrupted -…
The buying decision journey has changed By combining Web 2.0 interactivity with social media, social networks, mobile devices, local search…
Consumer behavior has shifted The high degree of customer loyalty which was normal in the “good old days” is now…
Seven basic change management questions that should shape any change program In an era of profound and accelerating disruption: technological…
Companies must adapt The word “disruption” has become quite popular in the last few years. It’s for good reason. The…
The disappearing lifespan of companies In 2011 Peggy Noonan wrote an article on Forbes about the fate of Fortune 500…