The traditional marketing model has been flipped on its head

Consumers have all the control now The traditional marketing model has been flipped on its head, and buyers have all…

7 years ago

The Trusted Company - Trust as an integrated part of business strategy

The new commodity is trust – but a commodity that can't be bought or sold. Trust as an integrated part…

7 years ago

Impact of social media on consumer behavior

The advent of social media has opened a new avenue of marketing for corporations. The traditional "word-of-mouth" publicity has been…

7 years ago

The sharing economy impacts core business models

The sharing economy will disrupt many industries Social technologies radically disrupted communications, marketing and customer care. With these same technologies,…

7 years ago

Back to the drawing board - #AskJPM - JPM social media fail

JPM social media fail on Twitter - #AskJPM America’s biggest bank - J.P Morgan Chase & Co - had to cancel…

7 years ago

Rewrite the Ps of marketing – The five Ps of marketing

The 4 Ps - Product, Price, Place and Promotion - of Marketing – time for a rewrite Product, placement, price…

7 years ago

Disrupt your own business before someone else does

Disrupt your own business before someone else does Companies must adapt to disruption, or they will themselves be disrupted -…

7 years ago

The buying decision journey has changed

The buying decision journey has changed By combining Web 2.0 interactivity with social media, social networks, mobile devices, local search…

7 years ago

The consumer decision making process has shifted

Consumer behavior has shifted The high degree of customer loyalty which was normal in the “good old days” is now…

7 years ago

Seven basic change management questions to consider

Seven basic change management questions that should shape any change program In an era of profound and accelerating disruption: technological…

7 years ago

Business model innovation in times of rapid change

Companies must adapt The word “disruption” has become quite popular in the last few years. It’s for good reason. The…

7 years ago

Customer loyalty is declining but it is not going to be solved through loyalty programs

The disappearing lifespan of companies In 2011 Peggy Noonan wrote an article on Forbes about the fate of Fortune 500…

7 years ago