Consumer loyalty, is a thing of the past If business leaders thinks that the global crisis is over and that…
Let’s try Facebook Following an announcement that it was raising prices by 9.2 percent, British Gas inexplicably decided to tackle…
British Gas - Twitter hashtag #AskBG Raising fuel costs is an unpopular decision at the best of times, but power…
Kindergarten classrooms – you must share everything In fact, the age-old philosophy once relegated to kindergarten classrooms - you must share!…
Your business model doesn’t work anymore "Innovation" is the hottest word in business, but most of the discussion centers on…
From communication to social media and the new shared economy The Internet revolution - from communication to social media and the…
#WTFF - Another hashtag failure Many companies have tried to promote their products on Twitter … and have ran into…
By harnessing the power of the mobile Internet, new companies are encouraging their customers to share products, from connecting people who want…
Campaigns against brands using social media channels Most companies are barely prepared to deal with unhappy customers who use social…
The evolution of the Internet The evolution of the Internet has shifted the relationships between sellers and buyers. The first…
Peer-to-peer boat sharing Now the the sharing economy has hit the water - peer-to-peer boat sharing. A new breed of…
Backlash and negative comments from customers Do you want backlash and negative comments from customers? Than use a national tragedy…