A new way to use social media to take on a big corporation

What would you do if an airline lost your luggage? What would you do if an airline lost your luggage?…

7 years ago

Just another corporate social media failure

Social media failure from AT&T Just another corporate social media failure - this time a marketing mess-up from AT&T. There…

7 years ago

Customers have the power to make changes - Customer revolt

Social media has played an important role both in the recent wave of mobilisations in the Arab world and in…

7 years ago

The sharing economy - Transform to avoid disruption

How to avoid business disruption? What’s the key to avoid business disruption? Technology startups are disruptive because they are driven…

7 years ago

Sharing economy - Yours, mine - no matter: sharing instead of owning

Humans have been bartering and swapping goods since cavemen loaned out the first thigh bone. But the internet has kicked…

7 years ago

How not to use hashtags to market products and services

Marketers need to recognize that a social media presence is not a billboard - it's not an empty space that…

7 years ago

Neighbors used to share a cup of sugar

Can you imagine opening the door these days to your neighbor standing there asking to share a cup of sugar?…

7 years ago

In the sharing economy building trust is key

Where there is trust, there can be collaboration In the sharing economy building trust - along with convenience - is…

7 years ago

In the sharing economy convenience is a huge factor

Don't need a drill Hamburg - Germany's 2nd largest city - has 1.800.000 inhabitants. How many drills are there in…

7 years ago

The drivers behind the rise of the collaborative economy

I don't need a drill. I need a hole The past few years have witnessed the rise of what’s called…

7 years ago

Slideshare presentation: The rise of the sharing economy

Once upon a time Once upon a time, one fundamental of the economy was pretty simple. If you wanted something,…

7 years ago

Peer-to-peer booking sites a threat to hotel business

In the last couple of years, we have seen the launch of several peer-to-peer services. From peer-to-peer accommodation, peer-to-peer lending…

7 years ago