Employee buy-in and participation is critical in organizational change Change is a common occurrence for every organisation, but the way…
Brands are expected to address issues as they arise online Social media is a powerful tool for businesses. It helps…
Marketing needs to be concerned with the entire customer experience Customer service may have always been technically important, but today…
Social media is transforming customer service With the explosion of social media prompting a dramatic change in how people interact…
Social media mishaps, failures and disasters from 2012 #1 - StubHub If you have access to a brand's Twitter account,…
How motivation is driven by purpose While people expect fair pay for their services, we all know that money isn't…
Will disruption hit airport car rentals Digitalization, digital technologies and collaborative consumption have already disrupted many different industries. Has the time…
Think twice before you try to turn a natural disaster into a promotional opportunity. American Apparel American Apparel offered 20%…
In today’s highly technological world where information is at consumers fingertips via the internet, online reputation is a very important…
Disruptive change is not the only element that can bring companies in trouble. It seems that lack of communication can…
Massive disruption is coming Massive disruption is coming, and the only question is whether your company is going to cause…
Better think twice before posting an answers on Facebook A century-old ice cream company in a small Montana (US) town…