Before the rise of social media - now customer share their experience

Social media have created a participation culture. We no longer merely watch and consume culture. We create, share and interact…

9 years ago

Is creative crisis communication gaining ground

Creative crisis communication Apologizing has become one of the standard practices of crisis communication and reputation management. The problem is,…

9 years ago

Top 6+ learning’s from social media failure

With the explosion of attention businesses have begun giving social media, many are jumping into the social sphere without understanding…

9 years ago

Top 10+ social media disasters

Top 10+ social media disasters Many global marketing companies are “sitting on the sidelines” looking for opportunities to “commercialize” social…

9 years ago

Wake up call - don’t let things get arrogant

Don't let things get arrogant Big companies start off with verve and energy and aspiration and incredible values that fuel…

9 years ago

1 in 5 customer complain to companies through social media

Consumers complain using social media Social media has forced openness and transparency in businesses that was not possible before. The…

9 years ago

Responding to a social media crisis before it is too late

FedEx delivery person throwing a video monitor There have been countless examples of businesses not understanding the power and speed…

9 years ago

3 key elements in issuing a company apology

How do you explain your company's misstep to the public So you messed up. Big. How do you explain your…

9 years ago

Corporate culture is key to innovation - The alignment advantage

Some companies out-innovate their peers year after year after year. Why? Forbes recently published a list of the world's most…

9 years ago

Top 14 key change management elements

Change rarely comes easily Change is an inevitable part of the modern business environment. But change rarely comes easily. Organizations,…

9 years ago

Shaping strategy in a world of accelerating disruption

A world of accelerating disruption In just a few decades we have witnessed the transition from an industrial, nation based,…

9 years ago

Employee engagement and financial performance are connected

Employee engagement and financial performance are connected Most companies claim they want enthusiastic, engaged employees - and with good reason.…

9 years ago