In the sharing economy building trust - along with convenience - is one of the biggest factors. The fastest growing startups in the sharing economy are those which have been able to build trust in their community. For those building peer-to-peer marketplaces, one of the biggest pain points is figuring out how to communicate trust […]

Hamburg - Germany’s 2nd largest city - has 1.800.000 inhabitants. How many drills are there in this city? Probably orders of magnitude more than we actually need. But what many inhabitants probably just need is the holes in the wall, not the drill. For someone who has a drill - to rent out - the […]

A decade ago business disruption was the rare exception – now it is a reality that companies face on a regular basis. The initial symptom is always the same – a competitor enters the market with an “inferior” product offering that the incumbent player simply refuses to worry about. Business disruption is sweeping, leaving companies […]

The past few years have witnessed the rise of what’s called collaborative economy which implies sharing of physical, virtual and intellectual goods. The new model of consumer relationship emerges at the intersection of online social networking, mobile technology and the social movement that comes as a response to the reduction in purchasing power.   From […]

Once upon a time, one fundamental of the economy was pretty simple. If you wanted something, you bought and owned it. But now we have the rise of the sharing economy. The past few years have witnessed the rise of the sharing economy which implies collaborative consumption of physical, virtual and intellectual goods. The new model […]