Dell Computers announced today that it has now sold more than $6.5 million in product through links broadcast out to its Twitter followers.
While those sales are a fraction of Dell’s $61.1 billion in annual revenue last year, the company sees Twitter as one of its most significant ways of interacting with customers.

The company has more [...]

BAUR Versand how is engaged in catalogue and internet retail business in Germany, distributed a press release Wednesday morning, 25 November, to various online portals, that they wanted to give every follower on Twitter 20 euros some time during the day. The corresponding voucher code could only be redeemed on the same day.

The number of [...]

As part of the design process, the Audi design team leveraged social media as an interactive forum through which to solicit consumer insights. Using the Audi Facebook page – with its nearly 400,000 fans – as a central hub, the team was able to engage Audi fans – and regular Facebook users alike – in [...]

A good example of how social media can make it convenient for the customer is CoffeeGroundz Café, a Houston coffee shop.

CoffeeGroundz offers free Wi-Fi, plenty of outlets, and they serve beer and wine – making it a cross between a Coffee House and a Lounge.
Customers sitting in CoffeeGroundz can order food and drinks from their [...]