Changing how companies fundamentally approach their markets and service their customers
Marketing has changed more in the last couple of years than it did in the 20 years before that. New technology has introduced new products, media, and capabilities, changing how companies fundamentally approach their markets and service their customers. The complexity that this technological transformation has introduced is requiring marketers to take a step back and formulate a new approach to their own brand management.
The future role of brands
In the recent years there have been a lot of discussions about the future role of brands. Some have predicted that digital technologies will hasten the demise of brands because customers will have ready access to information they need to make purchase decisions, and “brand” will therefore become less relevant. Others have prophesied an increasing importance of brand as a simple way to evaluate choices in an era of information overkill.
A study by HBR has revealed a dramatic shift in the strategic approach to marketing. M&A have decisively moved from investing into businesses with strong brands to businesses with strong customer relationships.
The time has come to work with trust as an integrated part of business strategy
Ultimately a brand is the sum of every interaction people have with it, no matter what business it’s in.
What makes a brand isn’t a single campaign, it’s a continuous process that includes different elements that lead to should lead to “The Trusted Company“.
Short URL & title:
The importance of strong customer relationships — https://www.torbenrick.eu/t/r/xea
If you enjoyed this article, please take 5 seconds to share it on your social network. Thanks!