The importance of strong customer relationships

The importance of strong customer relationships

The importance of strong customer relationship

Changing how companies fundamentally approach their markets and service their customers

Marketing has changed more in the last couple of years than it did in the 20 years before that. New technology has introduced new products, media, and capabilities, changing how companies fundamentally approach their markets and service their customers. The complexity that this technological transformation has introduced is requiring marketers to take a step back and formulate a new approach to their own brand management.

The future role of brands

In the recent years there have been a lot of discussions about the future role of brands. Some have predicted that digital technologies will hasten the demise of brands because customers will have ready access to information they need to make purchase decisions, and “brand” will therefore become less relevant. Others have prophesied an increasing importance of brand as a simple way to evaluate choices in an era of information overkill.

A study by HBR has revealed a dramatic shift in the strategic approach to marketing. M&A have decisively moved from investing into businesses with strong brands to businesses with strong customer relationships.

The time has come to work with trust as an integrated part of business strategy

Ultimately a brand is the sum of every interaction people have with it, no matter what business it’s in.

What makes a brand isn’t a single campaign, it’s a continuous process that includes different elements that lead to should lead to “The Trusted Company“.

The Trusted Company - The importance of strong customer relationships

Short URL & title:
The importance of strong customer relationships — https://www.torbenrick.eu/t/r/xea
Share it:
If you enjoyed this article, please take 5 seconds to share it on your social network. Thanks!

About The Author

Torben Rick

Experienced senior executive, both at a strategic and operational level, with strong track record in developing, driving and managing business improvement, development and change management. International experience from management positions in Denmark, Germany and Switzerland.

Blog Comments

It is really important to connect with your customers since they are one of the important factors in the achievement of your goals. Establishing a strong relationship with customers is hard but it is not impossible. I think it takes a lot of patience, sincerity and transparency to achieve this especially in doing business with them.

Add a comment

*Please complete all fields correctly

Related Post

Trust is the new currency for business
Posted by Torben Rick | April 27, 2016
Trust is the new currency for business
Trust was once an expensive pursuit Banks were built from luxurious materials in bold architectural forms, with sturdy marble pillars and adornments to provide the most powerful declarations of solidity,...
Customer experience - Remove the crap out of customer experience
Posted by Torben Rick | April 8, 2016
Remove the crap out of customer experience
There is a big distinction between a company that makes digital-enabled products and services and digitally-enabled/digital company which requires a difficult transformation. Royal Caribbean is embarking on the latter course....
How to unlock business improvement
Posted by Torben Rick | February 21, 2016
How to unlock business improvement – A question of mindset
Foster a mindset of continual business improvement Many businesses aspire to maintain a culture of continuous business improvement. Whatever happened yesterday isn’t good enough for tomorrow, because tomorrow is an...