Marketing Strategy

3 Cs of marketing disruption
The 3 Cs of marketing disruption – Marketing strategy

Technology is changing at a rapid pace. The 3 Cs of marketing disruption. Content, Complexity, and Connected and empowered consumers.

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Say goodbye to the marketing funnel – It has been replaced by 3S
Say goodbye to the marketing funnel – It has been replaced by 3S

The traditional marketing funnel no longer exists. Time has come to say goodbye to the marketing funnel. Social that influences the Search, and the search that controls the Sale

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must reads on strategic marketing
Top 10+ must reads on strategic marketing

The changing face of marketing Must reads on strategic marketing The future of marketing is fast moving, constantly evolving and a point of intrigue for both B2B and B2C marketers....

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The future of B2B marketing
The future of B2B marketing – fasten your seat belts

The marketing world's dramatically changing landscape The future of B2B marketing is extremely complex The future of marketing is fast moving, constantly evolving and a point of intrigue for both...

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Marketing in the digital age - How is social media impacting marketing
Marketing in the digital age – How is social media impacting marketing

How is social media impacting marketing? Social media and social networking are no longer in their infancy. Social media continues to grow rapidly, offering global consumers new and meaningful ways...

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Are brands being disrupted by the Internet
Are brands being disrupted by the Internet

For generations, brands have successfully generated demand for goods and services. But is the disruptive power of the Internet disrupting even this? This would probably be an over-simplification. But! As...

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Dodgy reviews are on the rise

The currency of social communications is being threatened by the rise of dodgy reviews The Beatles once sang, "All you need is love" and thanks to the rise of social...

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Word-of-mouth recommendations
Word-of-mouth recommendations – The impact of social recommendations

Word-of-mouth recommendations - Over-the-fence was king Up until five years ago, over-the-fence word-of-mouth (WOM) was king, and any business with hopes of survival relied on those "Peter told me you...

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word-of-mouth-retro
Social recommendations – A powerful marketing asset

Word-of-mouth recommendations are still the king of all kings Marketers have known for years that word-of-mouth marketing (WOMM) is the most credible form of advertising because promoters don’t stand to...

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It’s time to bury the traditional marketing model

It's time to bury the traditional marketing model: Marketing is dead. We have got a much higher calling now. Your role is not to market stuff at people, but to...

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The traditional marketing model has been flipped on its head

Consumers have all the control now The traditional marketing model has been flipped on its head, and buyers have all the control now. They took control when information became ubiquitous...

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The marketing mix - rewrite the Ps of marketing
Rewrite the Ps of marketing – The five Ps of marketing

The 4 Ps - Product, Price, Place and Promotion - of Marketing – time for a rewrite Product, placement, price and promotion – these are the four Ps of marketing. The...

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