Marketing Strategy

must reads on strategic marketing

The changing face of marketing The future of marketing is fast moving, constantly evolving and a point of intrigue for both B2B and B2C marketers. Has the time come to...

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The future of marketing - fasten your seat belts

The marketing world's dramatically changing landscape - The future of B2B marketing The future of marketing is fast moving, constantly evolving and a point of intrigue for both B2B and...

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Marketing in the digital age

How is social media impacting marketing? Social media and social networking are no longer in their infancy. Social media continues to grow rapidly, offering global consumers new and meaningful ways...

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Are brands being disrupted by the Internet

For generations, brands have successfully generated demand for goods and services. But is the disruptive power of the Internet disrupting even this? This would probably be an over-simplification. But! As...

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The currency of social communications is being threatened by the rise of dodgy reviews The Beatles once sang, "All you need is love" and thanks to the rise of social...

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A powerful speech can have a great impact on change

Word-of-mouth recommendations - Over-the-fence was king Up until five years ago, over-the-fence word-of-mouth (WOM) was king, and any business with hopes of survival relied on those "Peter told me you...

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word-of-mouth-retro

Word-of-mouth recommendations are still the king of all kings Marketers have known for years that word-of-mouth marketing (WOMM) is the most credible form of advertising because promoters don’t stand to...

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It's time to bury the traditional marketing model: Marketing is dead. We have got a much higher calling now. Your role is not to market stuff at people, but to...

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Consumers have all the control now The traditional marketing model has been flipped on its head, and buyers have all the control now. They took control when information became ubiquitous...

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Product, placement, price and promotion Product, placement, price and promotion – these are the four Ps of marketing. The 4Ps of marketing, also known as the producer-oriented model, have been used by...

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Customer loyalty is disappearing in a hurry

Consumer loyalty, is a thing of the past If business leaders thinks that the global crisis is over and that the future financial performance should be okay, a word of...

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The broadcast era has changed - social media is forcing transparency There is an old marketing saying: We can't put lipstick on a pig, the consumer will still know it's...

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