The brick and mortar battle against web

The brick and mortar battle against web

The brick and mortar battle against web has long been portrayed as one based on price. Viewed through this lens, physical stores simply can’t win – it’s time to forget about competing on price.

Failure to adapt quickly enough to a changing business environment and consumer habits have already forced many traditional bricks and mortar towards the “grave”.

A bricks-and-mortar business costs vastly more to run than a website

The facts are incontrovertible: A bricks-and-mortar business costs vastly more to run than a website. Due to high rents, business rates and staffing costs, traditional retailers operate at a competitive disadvantage to nimble, web-based rivals – and with a few clicks, it’s often more convenient for customers to buy online.

Instead, the mantra for brick and mortar success should be “creating and capitalizing on value.” Stores should offer products that provide reasons for customers to visit stores, leverage this differentiation to sell additional generic products, and focus on customers who prefer shopping in stores.

Who will win the battle for customers?

Brick and mortar retailers need to realize that selling the same products as established web retailers do, even with price match policies in place, is not a viable long term growth strategy. Brick and mortar stores are not obsolete but they need to evolve quickly.

Who will win the battle for customers? What will be next?

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The brick and mortar battle against web — http://www.torbenrick.eu/t/r/fbe

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