Culture change is key for any digital transformation initiative
Why is culture change essential for digital transformation?
What is digital transformation? There is a lot of talk at the moment about this process, where an organization overhauls its capabilities in order to reach digital enlightenment.
Shifting to a digital culture
The shift from one business to another is often accompanied by a need for people in the organization to adopt new processes, ways of working, and approaches to break down silos and relate differently to customers.
“Organization”, in this context, means much more than the actual structure of the company, with its hierarchy of responsibilities and departments. Organization, in a digital transformation world, includes the work culture and the set of practices and attitudes that are key to executing digital transformations.
The hardest part of a successful digital transformation is the cultural piece
Building a culture of constant change – a state of constant revolution is key. Companies don’t make a change and then just sit back and wait for the next five years of business as usual – these days are long gone. There is a need to build a new momentum and rhythm in the business that reflects the new reality of the industry in which they are operating.
Culture leads the adoption of technology. The ability to innovate depends on the impatience of the organizational culture.
Analog organizational culture vs digital organizational culture
Customers are distant
Data measures past performance
Data used for live insights and decision-making
Detailed business case required
Lean product canvas
Focus group insights
Frequent user testing
Listening and learning
In-house is best
Network of expertise
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