Time to say goodbye to change management

Time to say goodbye to change management

Say goodbye to change management

Change is now new the rule, not the exception – Say goodbye to change management

Is the old change no longer suitable for a complex and highly dynamic business world? The end of the road for change management? Is change management an outdated concept?

Across all industries, disruptive change is the new normal. Technology, globalization, evolving customer behaviors and a host of other factors are creating a highly dynamic business environment in which companies must constantly adapt.

But change management as it is traditionally applied is outdated. Only 30 per cent of change management initiatives achieve lasting results. That means seventy of all these efforts result in only short term, or no, positive change.

Corporate transformation under pressureBased on the track record of change management initiatives, one could make a strong case for erasing the term “change management” and replacing it with “continuous change” or “change readiness”.

The age of change management has ended – Say hello to continuous change or change readiness

The time of classic change management is over

Rather than focus on the process of introducing change into an organization on a project-by-project basis, perhaps leaders need to focus instead on the culture of change itself.

Continuous change or change readiness reflects an organization’s understanding of, and dedication to, the idea that change is new the rule, not the exception. That all business organizations must change, constantly, in order to succeed.

Change should no longer be treated as projects but as an necessary organizational attitude.

Building cultures that embrace and thrive on change –  the best investment leaders can make in a world in constant flux!

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About The Author

Torben Rick

Experienced senior executive, both at a strategic and operational level, with strong track record in developing, driving and managing business improvement, development and change management. International experience from management positions in Denmark, Germany and Switzerland.

Blog Comments

I like Change readiness but is a new term necessary. It seems to me that change management has always been a management short term if only for the fact that once the change is “managed” it has been dealt with and is no longer a change. You so still have to manage the impact and assimilate to the changes that are and will continue to occur. Just the same as in the past with changes in technology. It was inevitable and therefore needed to be managed. Still new changes in the same technologies need to be managed as well in order to lessen the negative impact on a company and allow it to adapt in a controlled and well planned (as much as possible) way.

Nice use of controversial headlines to get attention and bring up important issues like the speed at which things seem to happen now.

Great article. thanks

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