Change is now new the rule, not the exception – Say goodbye to change management
Is the old change no longer suitable for a complex and highly dynamic business world? The end of the road for change management? Is change management an outdated concept?
Across all industries, disruptive change is the new normal. Technology, globalization, evolving customer behaviors and a host of other factors are creating a highly dynamic business environment in which companies must constantly adapt.
But change management as it is traditionally applied is outdated. Only 30 per cent of change management initiatives achieve lasting results. That means seventy of all these efforts result in only short term, or no, positive change.
Based on the track record of change management initiatives, one could make a strong case for erasing the term “change management” and replacing it with “continuous change” or “change readiness”.
The age of change management has ended – Say hello to continuous change or change readiness
The time of classic change management is over
Rather than focus on the process of introducing change into an organization on a project-by-project basis, perhaps leaders need to focus instead on the culture of change itself.
Continuous change or change readiness reflects an organization’s understanding of, and dedication to, the idea that change is new the rule, not the exception. That all business organizations must change, constantly, in order to succeed.
Change should no longer be treated as projects but as an necessary organizational attitude.