What do Nestlé, British Gas and JP Morgan have in common The reputation of Nestlé suffered immensely in recent years for various reasons. With the aim to improve their reputation,…
Impact of social media in today’s business world The rise of social media has given customers unprecedented access to companies. This can be a double-edged sword: companies are able to…
BP agrees to record settlement Almost five years after the explosion of The Deepwater Horizon in Gulf of Mexico – also referred to as the BP oil spill – BP…
American Apparel in social media storm as it mistakes Space Shuttle explosion for “clouds or fireworks”. Back in 1986, the tragic explosion of the Space Shuttle Challenger just 73 seconds…
Royal Dutch Airlines under fire over “offensive” tweet Royal Dutch Airlines (KLM) came under fire over “offensive” tweet after Netherlands defeated Mexico at the FIFA World Cup in Brazil. Following…
Social media has become a mainstream communications channel Like it or not, social media has become a mainstream communications channel. What makes it so appealing for consumers is that it’s…
Corporate Twitter failure and disasters With increasing numbers of people registering and managing their profiles in social networking websites, Twitter is one of the major microblogging services that have gained…
Justine Sacco’s nightmare before christmas Don’t joke about something on Twitter, that should never been joked about. This can quickly lead to a Twitter nightmare. That is what happened to…
JPM social media fail on Twitter – #AskJPM America’s biggest bank – J.P Morgan Chase & Co – had to cancel a planed Q&A session on Twitter: What happened? JPM…
#WTFF – Another hashtag failure Many companies have tried to promote their products on Twitter … and have ran into a problems. This is a story of how marketing goes…
Social media failure from AT&T Just another corporate social media failure – this time a marketing mess-up from AT&T. There are still companies that need to recognize that a social…
Don’t fire employees and leave them in charge of the corporate twitter account HMV has fallen in tough times and had to make some of its staff redundant . As…
