Back to the drawing board – #AskJPM – JPM social media fail

Back to the drawing board – #AskJPM – JPM social media fail

Back to the drawing board - #AskJPM - JPM social media fail

JPM social media fail on Twitter – #AskJPM

America’s biggest bank – J.P Morgan Chase & Co – had to cancel a planed Q&A session on Twitter:

 

Back to the drawing board - AskJPM

What happened? JPM announced its plans to hold a question and answer session on leadership and career advice with one of their top executives on Twitter.

 

AskJPM - Tweet your questions

 

Questions were to be posed using the #AskJPM hashtag and the bank said that its vice chairman, Jimmy Lee, would be the one answering the queries. It was a good plan – but let’s just say that things didn’t pan out quite as expected.

Ask the bank some pertinent and tough questions

With the bank having been in the news for all the wrong reasons in the recent past, people seemed to be glad to use the #AskJPM opportunity they had been given to ask the bank some pertinent and tough questions. Get ready for the questions:

 

Back to the drawing board - #AskJPM - JPM social media fail

JP Morgan reaps shitstorm on Twitter – #AskJPM

 

So “back to the drawing board” is probably a very good idea! If you’re in the banking industry with what’s happened over the last five years, it might not be a good idea to go out and solicit comments on social media.

 

Short URL & title:
Back to the drawing board – #AskJPM – Social media fail — http://www.torbenrick.eu/t/r/awm

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About The Author

Torben Rick

Experienced senior executive, both at a strategic and operational level, with strong track record in developing, driving and managing business improvement, development and change management. International experience from management positions in Denmark, Germany and Switzerland.

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