Social Media Failure

Engaging with customers on twitter can lead to shitstorm
Engaging with customers on twitter can lead to shitstorm – Q&A disaster on Twitter

What do Nestlé, British Gas and JP Morgan have in common The reputation of Nestlé suffered immensely in recent years for various reasons. With the aim to improve their reputation,...

Read article
social media impact on business
Top 20+ social media impact on business

Impact of social media in today's business world The rise of social media has given customers unprecedented access to companies. This can be a double-edged sword: companies are able to...

Read article
Social media and the oil spill disaster
Social media and the oil spill disaster

BP agrees to record settlement Almost five years after the explosion of The Deepwater Horizon in Gulf of Mexico - also referred to as the BP oil spill - BP...

Read article
Just another social media fail of the century
Just another social media fail of the century

American Apparel in social media storm as it mistakes Space Shuttle explosion for "clouds or fireworks". Back in 1986, the tragic explosion of the Space Shuttle Challenger just 73 seconds...

Read article
Think twice before making jokes on Twitter

Royal Dutch Airlines under fire over "offensive" tweet Royal Dutch Airlines (KLM) came under fire over "offensive" tweet after Netherlands defeated Mexico at the FIFA World Cup in Brazil. Following...

Read article
social media disasters emergency
How to avoid social media disasters

Social media has become a mainstream communications channel Like it or not, social media has become a mainstream communications channel. What makes it so appealing for consumers is that it’s...

Read article
Top 3+ types of corporate Twitter failure and disasters
Top 3+ types of corporate Twitter failure and disasters

Corporate Twitter failure and disasters With increasing numbers of people registering and managing their profiles in social networking websites, Twitter is one of the major microblogging services that have gained...

Read article
Twitter nightmare before christmas – Think before you tweet

Justine Sacco's nightmare before christmas Don't joke about something on Twitter, that should never been joked about. This can quickly lead to a Twitter nightmare. That is what happened to...

Read article
Back to the drawing board - #AskJPM - JPM social media fail
Back to the drawing board – #AskJPM – JPM social media fail

JPM social media fail on Twitter - #AskJPM America’s biggest bank - J.P Morgan Chase & Co - had to cancel a planed Q&A session on Twitter:   What happened? JPM...

Read article
How marketing can go wrong in social media - WTFF
How marketing can go wrong in social media – Another hashtag failure

#WTFF - Another hashtag failure Many companies have tried to promote their products on Twitter … and have ran into a problems. This is a story of how marketing goes...

Read article
Social media failure from AT&T
Just another corporate social media failure

Social media failure from AT&T Just another corporate social media failure - this time a marketing mess-up from AT&T. There are still companies that need to recognize that a social...

Read article
The dog’s twitter failure
The dog’s twitter failure – a lesson in crisis management

Don't fire employees and leave them in charge of the corporate twitter account HMV has fallen in tough times and had to make some of its staff redundant . As...

Read article

Send this to a friend