The share economy is entering the children’s room

The share economy is entering the children’s room

The share economy is entering the children’s room

By harnessing the power of the mobile Internet, new companies are encouraging their customers to share products, from connecting people who want to lend money with those who want to borrow, share homes or apartments to children’s toys, rather than buy them.

Called collaborative consumption, the new sharing economy modifies the idea of ownership over private property, one of the pillars of the American ideology. The change is part of a gradual cultural shift that takes stock of the economic recession and the rise of social media.

In the midst of a lingering economic slump, many are rethinking the imperative to buy a new gizmo when the impulse strikes. Our online lives have also changed what is acceptable to share. After posting your Facebook photos for all to see, sharing a tie might not seem so strange.

The share economy is entering the children’s room

Want to save hundreds if not thousands of Euro’s? Want to save space in your home? Want to save the environment? Want to have less stress and happy children? Want to teach your children awesome values? This may be some of the reasons why the share economy is entering the children’s room

MeineSpielzeugkiste is a new service but for children’s toys.

Bei MeineSpielzeugkiste.de etwa stellen sich Eltern auf der Internetseite des Unternehmens ein Paket mit zwei bis sechs Spielzeugen zusammen. Die ausgesuchten Teile werden dann frei Haus geschickt und dürfen dort beliebig lange genutzt werden. Haben die Kleinen schließlich die Lust verloren, schicken die Eltern die Sachen zurück und eine neue Kiste kommt ins Haus. Je nach Inhalt werden bei diesem Abo-Modell 14, 24 oder 34 Euro im Monat fällig. Sollte sich ein Kind partout nicht von seinem Lieblingsspielzeug trennen wollen, kann die Familie das gemietete Produkt auch kaufen – zu einem deutlich reduzierten Preis – Die Welt

Any parent knows how severely the value of a toy decreases over time. So when children get bored, parents can simply rent a new one.

The share economy is entering the children's room

Keeping kids interested in building without costing you a fortune is the goal of a company called Pleygo. Described as a Netflix-like service for LEGO. Through Pleygo parents can access a wider diversity of kits and pieces without having to permanently purchase them.

The share economy is entering the children's room - Sharing Lego

Thanks to the social web, you can now share anything with anyone anywhere in the world. Certain industries have to rewire themselves, or prepare to sink into the quicksand of the past.

Is this the end of hyper-consumption?

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The share economy is entering the children’s room — http://www.torbenrick.eu/t/r/fta

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About The Author

Torben Rick

Experienced senior executive, both at a strategic and operational level, with strong track record in developing, driving and managing business improvement, development and change management. International experience from management positions in Denmark, Germany and Switzerland.

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