Measuring organisational alignment is essential at each stage of your effort, just as you would with any other priority business initiative. Measuring organisational alignment allows you to identify backsliding, correct course where needed, and demonstrate tangible evidence of improvement – which can help to maintain positive momentum over the long haul.   Business performance A well-constructed …

With the influence of the internet, new technology and the rise of digital marketing, a number of retailers are struggling to keep up. What will be next? Will it be virtual stores based on QR that will disrupt traditional bricks and mortar? Tesco After research showed that South Koreas admire efficiency and despise spending time grocery …

There is an old marketing saying: We can’t put lipstick on a pig, the consumer will still know it’s a pig. Let me put it another way: If your company wants to run around saying that it is green, first act green. And in a era where social media is forcing transparency: Don’t piggy back …

Deutsche Telekom plans to limit broadband speed after a monthly data volume limit has triggered a storm of social media protest on Twitter, Facebook, YouTube etc. The former monopoly that controls 60 percent of broadband Internet connections in the country, said that it would impose hard-and-fast download limits on all customers of its home Internet …